The interest in mobile advertising is growing and today there is much more interest and development around mobile advertising. Very first basic rule is – all mobile advertising has to be permission based.

Now on interactive media we are learning about interactive marketing campaigns. They can be designed purely for that media – say like Adwords on Google on the internet – or they can be done in conjunction with an old media and a new media – like voting on TV shows through the mobile phone SMS text messaging function.

On mobile we have the only mass media platform which is truly personal, permanently carried, always on, has a built-in payment system, is available at the point of creative inspiration, and accurately measures its audience.

In Japan today, 44% of Japanese mobile phone owners click on the links on their ads – that means these Japanese are not avoiding the ads! 44% of Japanese mobile phone owners like their mobile ads so much that they actually do click on the links !

Communities Dominate Brands