Most people will agree with this definition: "Marketing is communication, it’s a dirty business, marketeers are kind of wizards. Basically marketing is searching for a way to fulfil consumers’ wants, attempting to mould them toward the products or services offered between need and best way to fulfil the need." This sounds a bit creepy, but if you add some prediction and technology development to this story, it could be frieghtening.

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Is it possible to automate this process?

Merging virtuality and reality

Ray Kurzweil predicts that computers the size of blood cells will create fully immersive virtual realities by 2033. Wow?! Exponential growth in processing power and the shrinking of technology would see the development of microscopic computers.

"We will see a billion-fold increase in the price-performance of computers in the next 25 years," he said. "Virtual will compete with reality," he told the Game Developers Conference.

That means we will have one small computer in our brain which will control a part of our brain and emotions. It will predict our needs and will automaticly search for a waty to fulfil them, lead us, answer and even communicate with others. For example, we could send some data to a website, twit something on our blog, answer email, decide if we should take this insurance offer or not. I don’t even want to think any further.

Let’s rather look into today’s probable reality.

In this video we can see a simple game or marketing interaction between two AI driven robots. Let’s imagine that those robots have to do more jobs, that they have their personalities on Facebook, Myspace, Twitter, they run a bank, have control over city traffic lights, etc. They can access many more information resourses, more than any human, they are able to decide on predifined facts, they are reliable and they can perform extremely fast marketing communication.

Is it possible to set automated marketing? You decide.